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<div style="color:#808080;font-weight:bold;font-size:3.0em; margin-bottom:30px;">Dream it. Do it.</div>
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-The RedMatrix (aka "red") is a webapp like no other. It combines a multi-user content management system with an identity and permissions framework - and also includes a built-in social network and a webDAV "personal cloud". And it's all decentralised.
+The RedMatrix (aka "red") is an open source webapp providing a complete <strong>decentralised</strong> publishing, sharing, and communications system. It provides communications (private messaging, chat and social networking), media management (photos, events, files) and enough other features to make your head spin.
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-What does this mean exactly? It means that you decide who you want to share stuff with, and if they aren't on your list, they're not going to see it. And it doesn't matter if they have an account on the same website as you - or not. Sounds pretty simple, but it's a very hard and challenging problem to accomplish this across multiple websites. The RedMatrix makes it possible.
+What makes the RedMatrix unique is the built-in decentralised identity management. This ties all RedMatrix sites and channels together into a single super-network where the boundaries between individual websites are blurred or seemingly non-existent. Other sites "magically" know you and can provide customised content and services based on who you are and what they allow you to see or do.
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+For the average person, this means that you decide who you want to share stuff with, and if they aren't on your list, they're not going to see it. It's all under your control (we're big on privacy). Use the RedMatrix as a social network or a business website or for personal cloud storage or media publishing - or any number of other uses limited only by your imagination.
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<div style="margin-top: 35px; color: #808080; font-size: 1.8em;">Welcome to the Matrix</div><a href="pubsites">Public Sites (sign up now!)</a> | <a href="https://redmatrix.me">Project Home</a> | <a href="https://github.com/friendica/red">Git</a> | <a href="https://zothub.com/channel/one">Developers</a></div></center>
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-To be fair, this Aussie farmer knows more about electronic communications and web software than many professional developers. He's a somewhat respected internet pioneer who once worked for American corporate giants as a web communications and protocol wizard - and has returned from semi-retirement to try and save the net from what is has now become.
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