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-rw-r--r--doc/README.md20
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diff --git a/README.md b/README.md
index 12abe6952..84d4789ec 100644
--- a/README.md
+++ b/README.md
@@ -1,26 +1,26 @@
-Make Hubz with Hubzilla
-=======================
+Hubzilla - Hub Deployment Platform
+==================================
![Hubzilla](images/ghash-32.png)
-**What are Hubz?**
+**What are Hubs?**
-Hubz are general-purpose websites. Every member can create or customise their own personal websites, media collections and/or social spaces, and these can all share and interact.
+Hubs are general-purpose websites. You can decide what you want them to do. These may have one or more members. Every hub member can create or customise their own "channels", which are personal websites, forums, media collections, and/or social spaces within the hub, and these can all share and interact.
-Hubz all over the internet connect together "magically" to create very large communities and social networks; and *these* can all share and interact.
+Hubs and their members from all over the internet connect together "magically" to create very large communities and social networks; and *these* can all share and interact.
-Hubz members can securely and privately share anything; with anybody, on any Hubz. Or share stuff publicly with the entire internet if desired.
+Hub members can securely and privately share anything; with anybody, on any hub - or share stuff publicly with anybody on the internet if desired.
-**Hubzilla** is open source and built using common webserver technology (PHP/MySQL/Apache, although Mariadb or Postgres and Nginx could also be used, we're pretty easy).
+**Hubzilla** is the server software which makes this possible. It consists of an open source content management system combined with a decentralised identity, communications, and permissions framework and protocol suite, built using common webserver technology (PHP/MySQL/Apache, although Mariadb or Postgres and Nginx could also be used - we're pretty easy). The end result is a level of systems integration, privacy control, and communications features that you wouldn't think are possible in either a content management system or a decentralised communications network.
-Hubz are
+Hubzilla hubs are
* decentralised
* inherently social
-* optionally inter-networked with other Hubz
-* privacy-enabled (privacy exclusions work across the entire internet to any registered identity on any compatible Hubz)
+* optionally inter-networked with other hubs
+* privacy-enabled (privacy exclusions work across the entire internet to any registered identity on any compatible hubs)
Possible website applications include
diff --git a/doc/README.md b/doc/README.md
index fb872809f..84d4789ec 100644
--- a/doc/README.md
+++ b/doc/README.md
@@ -1,26 +1,26 @@
-Make Hubz with Hubzilla
-=======================
+Hubzilla - Hub Deployment Platform
+==================================
![Hubzilla](images/ghash-32.png)
-**What are Hubz?**
+**What are Hubs?**
-Hubz are general-purpose websites. Every member can create or customise their own personal websites, media collections and/or social spaces, and these can all share and interact.
+Hubs are general-purpose websites. You can decide what you want them to do. These may have one or more members. Every hub member can create or customise their own "channels", which are personal websites, forums, media collections, and/or social spaces within the hub, and these can all share and interact.
-Hubz all over the internet connect together "magically" to create very large communities and social networks; and *these* can all share and interact.
+Hubs and their members from all over the internet connect together "magically" to create very large communities and social networks; and *these* can all share and interact.
-Hubz members can securely and privately share anything; with anybody, on any Hubz. Or share stuff publicly with the entire internet if desired.
+Hub members can securely and privately share anything; with anybody, on any hub - or share stuff publicly with anybody on the internet if desired.
-**Hubzilla** is open source and built using common webserver technology (PHP/MySQL/Apache, althogh Mariadb or Postgres and Nginx could also be used, we're pretty easy).
+**Hubzilla** is the server software which makes this possible. It consists of an open source content management system combined with a decentralised identity, communications, and permissions framework and protocol suite, built using common webserver technology (PHP/MySQL/Apache, although Mariadb or Postgres and Nginx could also be used - we're pretty easy). The end result is a level of systems integration, privacy control, and communications features that you wouldn't think are possible in either a content management system or a decentralised communications network.
-Hubz are
+Hubzilla hubs are
* decentralised
* inherently social
-* optionally inter-networked with other Hubz
-* privacy-enabled (privacy exclusions work across the entire internet to any registered identity on any compatible Hubz)
+* optionally inter-networked with other hubs
+* privacy-enabled (privacy exclusions work across the entire internet to any registered identity on any compatible hubs)
Possible website applications include