don't context switch between singular/plural so much

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-Taking cues from life in the Aussie outback, the Red Matrix has no central authority. Each channel (or social profile) is independent and autonomous - and controls their privacy as they see fit. Some will want more privacy, some less. They can do this, as unlike your typical social network - the matrix has no say in their decision and cannot subvert it. Server hubs are self-sufficient and the network will continue to function if any single node in the matrix goes offline. It also provides channel resilience. You can "clone" your identity (social profile) to any hub in the network and carry on without interruption if your primary server goes wonky for an hour - or a week. (No fail whale needed here.) 
+Taking cues from life in the Aussie outback, the Red Matrix has no central authority. Each channel (or social profile) is independent and autonomous - and controls its publishing privacy as the owner see fit. Some will want more privacy, some less. They can do this, as unlike your typical social network - the matrix has no say in their decision and cannot subvert it. Server hubs are self-sufficient and the network will continue to function if any single node in the matrix goes offline. It also provides channel resilience. You can "clone" your identity (social profile) to any hub in the network and carry on without interruption if your primary server goes wonky for an hour - or a week. (No fail whale needed here.) 
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