let's confront this "social network" elephant in the room head on rather than try to sweep it under the rug.

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@@ -116,6 +116,9 @@ The internet is broken. We're fixing it.</div>
 Now open your eyes. We've done some amazing things with decentralisation technology over the last few years and have created a different kind of network. We call it the Red Matrix. Forget the old internet - it's hopelessly broken and increasingly being choked off in order to take your money and spy on you. We're building tomorrow's internet today. And we're doing things a bit differently than what you may be used to. We could wait for this new internet to be built, but we don't really trust the typical corporations and governmental bodies to do it right. So we're building it on top of the old internet. And we're building privacy into its DNA. And it's <strong>here now</strong>.  
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+It seems that many people can only envision the internet the the distorted perception of social networking. So let's get a few things straight. Is the Red Matrix a <em>social network</em>? <strong>No</strong>. That's like saying your car is an air-conditioner. Your car may <strong>have</strong> an air conditioner, but that isn't its prime function. Its prime function is a transportation device. The Red Matrix <strong>has</strong> some very advanced communication technology embedded in it, (much more advanced than many so-called <em>social networks</em>), and one can do social network things with it (quite well in fact); but its prime function is a decentralised <strong>identity-aware</strong> publishing platform. More on that in a minute. Decentralised privacy aware communications between channels is just another feature we provide.
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 The Red Matrix is a decentralised network where <strong>people</strong> are in charge and the size of your server farm and wealth do not offer any comparable advantage. Anybody may participate on a level playing field. Cloud storage, file sharing, communications, content creation and management belong to <strong>everybody</strong> and can be shared with <strong>anybody</strong> (or <strong>somebody</strong>, or <strong>nobody</strong>). This is only a representative sample of the services we plan to offer. In an internet where creativity is allowed to flourish and corporate overlords have no power, the door is open to entirely new forms of expression and applications. The Red Matrix software is free and open source; created by volunteers and distributed under the MIT license. 
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