This is a bit wordy - but gets to the point about what problems we are trying to solve. I'm hoping we can find a way to get past the almost universal "I don't get it" and reach out to those who we know are looking for this kind of service but don't understand or can't figure out that we have it.

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 <div id="word-flasher" style="font-size: 2.5em; font-weight: bold; margin-bottom: 30px;">&quot;The Network&quot;</div>
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-The RedMatrix is a super network created from a huge number of smaller independent and autonomous websites - which are linked together into a cooperative publishing and social platform. It consists of an open source webapp providing a complete multi-user <strong>decentralised</strong> publishing, sharing, and communications system - known as a "hub". Each hub provides communications (private messaging, chat and social networking), and media management (photos, events, files, web pages, shareable apps) in a feature-rich platform. These hubs automatically reach out and connect with the rest of the matrix. Privacy and content ownership always remain under the direct personal control of the individual; and permission to access any item can be granted or denied to anybody in the entire matrix.
+One of the traditional problems with independent publishing on the internet has always been the fact that independent publishers often operate as isolated islands within their own website, and spend most of their resources attracting visitors. The rise of corporate providers and social networking services alleviated many of these problems; however centralisation has led to a situation where your content where is no longer under your direct control. It is shared fully with corporate advertisers and governments, but ironically you are now often asked to pay money to ensure that your friends can see it. What if you could have advantages of scale and connections that centralisation offers whilst maintaining independent control over your own web presence?  
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+The RedMatrix is a super network created from a huge number of smaller independent and autonomous websites - which are linked together into a cooperative publishing and social platform. It consists of an open source webapp providing a complete multi-user <strong>decentralised</strong> publishing, sharing, and communications system - known as a "hub". Each hub provides communications (private messaging, chat, blogging, forums, and social networking), along with media management (photos, events, files, web pages, shareable apps) for its members; all in a feature-rich platform. These hubs automatically reach out and connect with each other and the rest of the matrix. Privacy and content ownership always remain under the direct personal control of the individual; and permission to access any item can be granted or denied to anybody in the entire matrix.
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