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 <div style="color:#808080;font-weight:bold;font-size:3.0em; margin-bottom:30px;">Dream it. Do it.</div>
 <div id="word-flasher" style="font-size: 3.0em; font-weight: bold; margin-bottom: 30px;">RedMatrix</div>
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-The RedMatrix (aka "red") is an open source webapp providing a complete <strong>decentralised</strong> publishing, sharing, and communications system. It provides communications (private messaging, chat and social networking), media management (photos, events, files, web pages) and enough features to make your head spin.
+The RedMatrix (aka "red") is an open source webapp providing a complete <strong>decentralised</strong> publishing, sharing, and communications system. It combines communications (private messaging, chat and social networking), and media management (photos, events, files, web pages) with enough features to make your head spin.
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-What makes the RedMatrix unique is what we call "magic authentication" - which is based on our groundbreaking work in decentralised identity services. This ties all RedMatrix sites and channels together into a single super-network where the boundaries between different websites are blurred or seemingly non-existent. Other sites can provide customised content and services based on who the viewer is and what the viewer is allowed to see or do. 
+What makes the RedMatrix unique is what we call "magic authentication" - which is based on our groundbreaking work in decentralised identity services. This ties all RedMatrix sites and channels together into a single super-network where the boundaries between different websites are blurred or seemingly non-existent; where "who you are" has nothing to do with "what computer you're connected to", and where website content can adapt itself according to who is viewing it.  
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-Warning: You may find it disconcerting and a bit "primitive" to go back to the old internet where every website and service that you use asks you to login with a username and password; or where a single website failure can ruin the day for millions of people. In the matrix, you can go to another site and keep communicating with all your friends. Cool, huh? 
+Warning: After experiencing magic authentication and nomadic identity, you may find it disconcerting and a bit "primitive" to go back to the old internet. You shouldn't need hundreds of different passwords to use the web ... or be totally isolated from all your friends because a router in another country is having "<em>issues</em>".
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-For the average person, the biggest advantage of decentralised identity management is that you decide who you want to share stuff with, and if they aren't on your list, they're not going to see it. It's all under your control (we're big on privacy). Use the RedMatrix as a social network or a business website or for personal cloud storage or media publishing - or any number of other uses; limited only by your imagination.
+For the average person, the biggest advantage of decentralised identity is that you decide who you want to share your stuff with, and if somebody isn't on your list, they're not going to see it. It's all under your control (we're big on privacy). Use the RedMatrix as a social network or a business website or for personal cloud storage or media publishing - or any number of other uses; limited only by your imagination.<br />
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-<div style="margin-top: 35px; color: #808080; font-size: 1.8em;">Welcome to the Matrix</div><div style="margin-bottom: 15px;"><a href="pubsites">Public Sites (sign up now!)</a> | <a href="https://redmatrix.me">Project Home</a> | <a href="https://github.com/friendica/red">Git</a> | <a href="https://zothub.com/channel/one">Developers</a></div></center>
+<div style="margin-top: 15px; color: #808080; font-size: 1.8em;">Welcome to the matrix. Welcome to red.</div>
+<div style="font-size: 1.4em;"><a href="pubsites">Sign up now!</a></div>
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+<div style="margin-top: 15px; margin-bottom: 15px;"><a href="pubsites">Public Sites</a> | <a href="https://redmatrix.me">Project Home</a> | <a href="https://github.com/friendica/red">Code</a> | <a href="https://zothub.com/channel/one">Developers</a></div></center>