The RedMatrix (aka "red") is an advanced social networking platform which was created by a farmer in Australia - who grew disgusted by the lack of privacy and the increasing tendency of foreign corporations and governments to monitor and control the internet. This has strangled and subverted all that was once good about the web - and turned it into a "steaming pile of crap". (Aussies typically don't mince words.)

Working with a team of volunteers from six continents and over a period of several years, this has evolved into something quite spectacular, far removed from its humble beginnings as a tool to stay in contact with family members and friends that are separated by vast distances. It's an open source, decentralised identity and sharing system which brings back some semblance of privacy to a world that desperately needs it - today more than ever. It's a webserver platform not much more complicated than a WordPress blog and using the same technology, but thousands of times more capable in what it can do for your social communications and sharing needs.

Taking cues from life in the Aussie outback, the Red Matrix has no central authority. Each channel (or social profile) is independent and autonomous - controlling its own publishing privacy as desired. Some will want more privacy, some less. Unlike your typical social network - the matrix has no say in this decision and cannot subvert it. Server hubs are self-sufficient and the network will continue to function if any single node in the matrix goes offline. It also provides channel resilience. You can "clone" your channel (or social profile) to any hub in the network and carry on without interruption if your primary server "chucks a wobbly" for an hour - or a week. (No fail whale needed here.)