mo

1 files changed, 4 insertions, 1 deletions

diff --git a/README.md b/README.md
index a858901f2..bd38e54f5 100644
--- a/README.md
+++ b/README.md
@@ -23,8 +23,11 @@ The Red Matrix (sometimes referred to as just "Red") is a collection of web serv
 ![The Red Matrix model](images/red_antiprism.png)
 
 
-Several projects exist today which attempt to provide one or more of these missing pieces, such as decentralised communications or single-signon. The Red Matrix tries to look at the bigger picture and provide them all. One of the weaknesses of many/most existing decentralised network models is the binding of network identity with the physical server where it resides. The problem with this is that many of these projects are somewhat experimental in nature and the technology is changing quite rapidly. Sometimes the burden or cost of maintaining these services becomes a burden (or hardware fails) and people or social communities are left stranded. They may have to "start over" building their social circle from scratch when this happens; because their online identity is tied to that physical server. We've been working on decentralisation for several years and have seen this happen time and time again. Often the hassle involved in re-establishing network contacts is too great, and causes the person to give up and go back to centralised services; thinking they are immune to this problem. (They are to some extent, as long as the parent company is stable and profitable; otherwise the same problem manifests itself on a much larger scale).  
+Several projects exist today which attempt to provide one or more of these missing pieces, such as decentralised communications or single-signon. We're trying to look at the bigger picture and provide them all. 
 
+One of the weaknesses of many/most existing decentralised network models is the binding of network identity with the physical server where it resides. We see this as a problem. Many of these projects are somewhat experimental in nature and run by enthusiasts (we call it the "Indie web") - and the technology is changing quite rapidly. Often the burden or cost of maintaining these services becomes a burden (or hardware fails) and people or social communities are left stranded when their server goes offline. They may have to "start over" building their social circle from scratch when this happens; because their online identity is tied to that physical server. The complexity of this task often overwhelms them and they leave the network completely.
+
+We've been working on decentralisation for several years and have seen this happen time and time again. 
 Within the Red Matrix, identity is nomadic. You can take your identity, and all your friends and associates with you - to any other hub in the network, at any time. If your hub goes offline for any reason, you have the ability to relocate to any other hub and carry on as if nothing happened. Your friends and associates are still there.